REDUCED is a Copenhagen-based startup producing sustainable natural flavour solutions by upcycling side streams from the food and agricultural industry. A minimum of 80% of the used ingredients would normally not be used for human consumption - this includes apple cores, spent laying hence, shore crabs, bones, bran, broken rice & lentils and second-grade vegetable. The upcycled produce are sourced from different food producers and agriculture companies.
Below are some of the photos we during the last shoot...
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/b5a886ef-2e90-4aaf-ba6f-5f7ef95e5000_rw_1920.jpg?h=3ff085815412894e491e61c0e7712665)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/ebdeb11c-26ab-450f-b1b0-d8a564ae7d87_rw_1920.jpg?h=596d6a7117fc8a31240860a1f12f20d3)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/c49be32d-e1d8-4fa5-8bb3-d45ce9a5c5fb_rw_1920.jpg?h=a7b0beba8b254ba9d2850cd1819db90d)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/6712bc62-c643-4cb2-a7c5-a47190e6d005_rw_1920.jpg?h=ca14081f62911c462b93562e84fdf434)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/1ba6a93f-3faa-4f63-b11c-12f1663c0bca_rw_1920.jpg?h=84c5d3ce9626fef71c35203eae83815b)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/7dc32016-f501-423d-b4fc-c5819d796ce8_rw_1920.jpg?h=91d7d48efe64cdcee14c39e683de4312)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/c9515a4c-38f2-4977-884c-85b1d7e68018_rw_1920.jpg?h=54c646871e3b7a02a18395412208ba2b)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/b48a8ade-615b-411f-81bb-b984e7475acc_rw_1920.jpg?h=ef2062c134bf1c520190071fae907fef)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/8fb8be62-acb4-43d5-9377-c8670a8a7887_rw_1920.jpg?h=59ba1a033ee1fde7dc96f9b932f4b5c2)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/e6d5289d-ef5c-4db5-95d1-8a6d58747129_rw_1920.jpg?h=df29c8eb279385caca8dbb10eb3030f3)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/c046c674-62ae-466c-b83b-797068dd6297_rw_1920.jpg?h=f85b7dc0a3a86413ffeb61c3c8572bc6)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/e9a96d65-defc-411f-9c60-cc97ef37dee6_rw_1920.jpg?h=530fd5e5dc99d24952196b18c136f02b)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/5c748399-2168-40d6-bea4-adf1fb4ee1a1_rw_1920.jpg?h=f30a2679d2fef35920ae82e3f4a7a4f1)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/1d51547d-594a-4d75-92db-aef69df064d8_rw_1920.jpg?h=ec98829e1dae8e0ff3db40a4a42d7e15)
![Photos from working with Reduced - food photography - photographer Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/8551e216-6a82-4150-ad3f-1c1603f63e98_rw_1920.jpg?h=eed10e292f3b8b423af50f8bd038a53b)
Process images from the session...
![Photos from working with Reduced / Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/8c66c2f8-ca0c-4718-8053-679bd63dc8fc_rw_1920.jpg?h=2fc6a67a34fe74cf7a0fd5733a76cb35)
Photos from working with Reduced / Martin Kaufmann
![Photos from working with Reduced / Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/b7b19aca-7d4a-44e6-8d82-9b750408e3f3_rw_1920.jpg?h=6ca9065a0029556f58514ed7e6fce7fe)
Photos from working with Reduced / Martin Kaufmann
![Photos from working with Reduced / Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/33113378-55de-48f1-aeb2-4106dee5aab7_rw_1920.jpg?h=b7dc39a2e71c1a1a90b43de805c7d34b)
Photos from working with Reduced / Martin Kaufmann
![Photos from working with Reduced / Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/04489415-defb-4b35-9d5b-ef08e948673e_rw_1920.jpg?h=59ad16c3822c4827eacc862654b300fe)
Photos from working with Reduced / Martin Kaufmann
![Photos from working with Reduced / Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/27e020b9-43b0-4ff3-8681-eb62c98e31ad_rw_1920.jpg?h=a0b45375d524fbbede37efd47a8b5657)
Photos from working with Reduced / Martin Kaufmann
![Photos from working with Reduced / Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/a533d756-d304-407a-9503-0d2f0cbe3c16_rw_1920.jpg?h=4006a58743ec7f759cca2f843ae3b156)
Photos from working with Reduced / Martin Kaufmann
![Photos from working with Reduced / Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/21d09e80-77c1-4251-ab78-ba4dbd629388_rw_1920.jpg?h=08ea937ef80865247cd747036bd280eb)
Photos from working with Reduced / Martin Kaufmann
![Photos from working with Reduced / Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/10f610fa-edf1-49b7-9204-8d75e47391d3_rw_1920.jpg?h=b441165ef06567d02cac228fa21bdcfb)
Photos from working with Reduced / Martin Kaufmann
![Photos from working with Reduced / Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/e7c45450-d394-482c-8323-646e945685e4_rw_1920.jpg?h=46f3e6d9169773507278e215ca00ab56)
Photos from working with Reduced / Martin Kaufmann
![Photos from working with Reduced / Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/340c15d0-f387-488c-aeb7-21f6f3de2bda_rw_1920.jpg?h=dde8982267cdda0cef68d47a5523cedd)
Photos from working with Reduced / Martin Kaufmann
![Photos from working with Reduced / Martin Kaufmann](https://cdn.myportfolio.com/cd971839e00d2d4f17f80a87043f5cb1/a2c60974-1361-4882-a58b-f21bb2ba4818_rw_1920.jpg?h=af5d7734b645800a38c8470d651c15de)